Establishing a connection with the radio listener can be achieved by discussing what they talk about. Don’t hide simple human emotions and thoughts about the surrounding world. Be an ordinary person for your audience. We constantly hear radio stations talking only about themselves, but it’s rare to hear radio hosts genuinely admiring the listener and

Over the course of a month, we studied the trends in creating advertisements in contemporary American radio broadcasting. We listened to several hundred advertisements on popular radio stations broadcasting in North American megacities via the internet and share our observations. Why the USA and not England, Germany, or France? Because the States have the world’s

So, you wish to work in radio. It’s your dream and you are ready to pursue this goal and overcome numerous challenges to achieve it. We appreciate this and are ready to assist you. That’s the purpose of this resource. The good news – You are a welcomed visitor, for whom we create and select