Which hosts or shows helped KISW stand out?

You want me to name names? Fine. The Howard Stern show was the big gun early on-KISW was one of the first stations to pick him up, and that alone made people stop flipping dials. Later, it was the BJ and Shea Show in the mornings, which felt like two guys who actually hated each other sometimes but made you laugh, and then Bob Rivers in afternoons-he had that weird, twisted humor that fit Seattle like a glove. Without those personalities, KISW would’ve been just another rock station. So, really, the hosts made the station, not the other way around.