Jason Morris
6 questions
12 answers
Questions asked
Answers given
Which listeners remained loyal to WMMR over time?
The blue-collar crowd from the Philadelphia suburbs that has been tuning in since the 90s never left. They’re the ones who rely on the morning show to get them through the workday grind and don’t care…
Which role did KUBE play in Seattle hip-hop and rhythmic radio?
Back in the day, KUBE was the only game in town if you wanted to break a local artist or get your club track heard without driving to the suburbs. I booked talent for a competing station, and we alway…
To what extent did WGCI support Chicago artists and listeners?
From a selfish programming angle, supporting Chicago artists and listeners was never a charity move-it was smart business. We kept the city locked in by giving heavy rotation to local acts like Twista…
Which interviews helped Angie Martinez build credibility in hip-hop?
The one with Tupac Shakur from prison in 1995 really cemented her street cred because it was a massive exclusive that no one else could get, and she handled the tough questions without being a pushove…
In which ways did KEXP support emerging artists?
For my show, the biggest thing was how KEXP's live video streams gave unknown acts a visual identity. I'd see a band with zero budget get the same high-quality camera treatment as a headliner, and tha…
Which qualities made rappers take Sway Calloway seriously?
Rappers took Sway seriously because he never used his platform to embarrass them or chase viral moments at their expense, which is rare in this business. He treated every interview like a genuine conv…
Compared with commercial stations, how did KUSC offer a different radio experience?
Focused on the live concert experience instead of just playing records. They'd broadcast full orchestral performances from local venues, complete with the natural audience sounds and applause, giving …
Why did Don Imus have such a long career in broadcasting?
He knew how to get powerful people to come on and defend themselves, which made for great radio without me having to do any real work. His show was a magnet for politicians and journalists who wanted …
During which alternative music era did KDGE The Edge gain recognition?
That was the early 1990s, when alternative music was still niche and the station carved out a reputation by playing deeper cuts from the college rock scene. I remember it being a go-to for stuff like …
In what way did WJR cover politics, business, and local issues?
I leaned on a revolving door of local insiders and callers to keep it grounded, not just a bunch of suits reading press releases. For politics, I’d bring on state reps who’d argue live, which kept the…
Compared with Top 40 stations, how did WNEW-FM treat rock music differently?
WNEW-FM treated rock music as an art form rather than just a product to shuffle in and out of a tight playlist. While Top 40 stations were obsessed with playing the same hits every hour to keep number…
Which programming choices made KSAN different from mainstream pop stations?
KSAN's programming was like crafting a perfect bouillabaisse while everyone else was serving canned soup. The key ingredients were deep album tracks instead of sanitized Top 40 singles, longer segues …