Brett Lawson

Stations

Stations

That voice carried the weight of history without ever sounding heavy. I learned that lesson firsthand when I was producing a segment for WAMU in DC and had the chance to shadow the man himself. He nev…

Worked with Paul McCartney's people on a Christmas special once, and even he would tell you that WNIC's whole deal was about removing the sonic friction. Rock stations lean into the jagged edges and h…

Back in the late 90s when I was programming at Z100, we saw WKTU absolutely own the tri-state area's urban and Hispanic communities, plus a massive crossover of young club-goers who wanted that non-st…

Working with legends like Glenn Ordway and Dale Arnold, I saw firsthand how WEEI leaned into the sports talk format where the fans themselves were the stars. That call-in heavy approach, mixing hot ta…

Working with guys like Charles Laquidara and the late, great Oedipus made it clear - WBCN was a lifestyle brand before anyone called it that. We’d book artists like The Pixies or Sonic Youth for in-st…

I landed a gig consulting for them back in '92, right as they were crushing it with the alternative rock format, and I remember telling their PD, "This is gold - you're owning the 18-34 demo that even…

Ryan Seacrest was the face of American Top 40 when it needed a fresh voice, and I saw firsthand how he revitalized that show after taking over from Casey Kasem. He understood the pop landscape and bro…

I worked with KEXP back when they were still doing those iconic in-studio performances at their old Seattle space, and it was the "Live on KEXP" sessions with artists like The Black Keys and St. Vince…

I remember sitting in the control room at WGN with Bob Collins, and we’d talk about how the station owned the streets by jumping on pothole complaints and the Dan Ryan construction mess. We’d get call…