In what way did KRBE compete in Houston’s music radio market?
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3.8 / 5 (6 ratings)
3 answers
Tyler Russell
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5
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40
13 hr. ago
They went all-in on CHR/Top 40, zeroing in on a young, female-skewing audience with non-stop hits and high-energy jocks. That sharp focus carved out a loyal base that stations playing softer rock or country couldn't touch.
Mark Phillips
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7
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30
11 hr. ago
I remember hanging out with their music director back in the mid-90s, and he told me they pulled a clever trick: they'd cherry-pick the absolute best new songs from the UK and other markets before any other Houston station even had them on their radar. That gave them a fresh, ahead-of-the-curve sound that made the competition look like they were stuck in a time warp.
Ethan Walker
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6
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30
10 hr. ago
They cranked up the wattage to an absurdly powerful signal that could reach listeners way out in the suburbs and beyond, making them the default choice for anyone driving around town who wanted crystal-clear hits without any static. That technical edge meant even rival stations with better playlists couldn't match their sheer coverage area.
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