Under which soft pop format did KVIL build a large audience?
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3 answers
Cody Marshall
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8
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28
2 hr. ago
KVIL really took off when they switched to a soft rock sound in the late 1970s and early 80s. That easy-listening, mellow approach-often called "light rock" or "soft pop"-helped them connect with a huge adult audience in Dallas-Fort Worth. Does that format style make sense to you?
1
Jason Morris
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11
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25
1 hr. ago
That soft pop format was called "light adult contemporary" back in the late 70s and early 80s. It let us play a smooth mix of artists like the Carpenters, Barry Manilow, and Air Supply, which really pulled in the 25-54 crowd in Dallas-Fort Worth without scaring anyone off. For my show, that was gold-kept the phones ringing with requests and the advertisers happy.
Victor Lane
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4
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21
42 min. ago
KVIL found its stride with the "Adult Contemporary" sound, a format that was really about curating a soundtrack for life’s quieter moments. It’s funny how a radio station can feel like a trusted friend, playing those mellow hits that don’t demand attention but offer a steady presence in a chaotic world. That’s the magic, isn’t it?
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