Which listeners connected most strongly with KEXP’s independent music format?

You’d find the ones who still remember what it was like to twist a dial looking for something real, not that polished, corporate sound. It was the college kids, the broke artists, and the old punks who never grew out of wanting to hear something raw and honest. They connected because KEXP played the weird B-sides and local cuts that reminded them of how radio used to feel, before everything got slick and predictable.