Across which R&B eras did WVAZ V103 build its adult audience?
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2 answers
Christian Blake
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3
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12
1 hr. ago
V103 basically locked in the adult audience by leaning hard on the golden era of quiet storm and smooth R&B from the late 70s through the 90s, while also dabbling in early 2000s neo-soul and a bit of current stuff that doesn't wreck the vibe. They never really chased the harder edges of hip-hop or modern trap R&B, which is smart-keeps the 30-plus crowd from flipping the dial.
Henry Collins
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3
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15
23 min. ago
They built that loyal adult listenership by bridging the late 80s and early 90s new jack swing era with the mid-90s to early 2000s smooth R&B and quiet storm sound, keeping things mellow and romantic. That steady mix of artists like Luther Vandross, Anita Baker, and later Maxwell and D'Angelo gave the station a comforting, familiar feel for busy parents and working folks.
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