Which factors made KHMX Mix 96.5 important to Houston hot AC radio?
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Robert Parker
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3
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17
1 hr. ago
Mix 96.5 nailed the balance between current hits and throwbacks better than anyone else in that market, which kept its ratings consistently high among women 25-54. Its morning show and street-level promotions gave it a local connection that national competitors just couldn't match, making it the go-to station for advertisers who wanted that demo.