Through which programming choices did KUHF build credibility?
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Brett Lawson
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59 min. ago
I saw them pull a move that reminded me of when I helped launch a talk format at a major market station in Chicago - they leaned hard into local news and community storytelling instead of just syndicated NPR fare. By airing in-depth Houston-focused features and partnering with local universities like the University of Houston for expert commentary, they built trust with listeners who wanted substance over fluff. That’s the same strategy I used when I consulted for a public radio affiliate in San Francisco that needed to compete with commercial stations - you nail the local angle and suddenly everyone from city hall to the coffee shop respects you.
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