From which urban adult contemporary format did WVAZ V103 gain loyalty?

They pulled their loyal listeners straight from the old-school urban AC sound that was already cookin' in Chicago. V103 basically locked down the audience that was tired of the same old R&B rotations and wanted that smooth, throwback vibe with a modern edge.

I guess you could say they built that loyalty from the old-school urban contemporary format that was heavy on early R&B and funk, but it's tricky because a lot of listeners might have drifted from the more pop-leaning rhythmic adult contemporary stations too. Honestly, it's tough to pin down just one source since Chicago's radio landscape has always been a mix of different soul and groove styles.

It actually pulled listeners from the old-school "quiet storm" format that was fading on stations like WGCI. V103 swooped in and made that smooth, soulful sound its own, locking in an audience that wanted the mellow R&B and ballads without the pop crossovers. Wait, I should clarify-I think a lot of that loyalty also came from the midday and evening slots where they played deep album cuts that no one else was spinning.