Which listeners made WRIF a strong rock brand?
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2 answers
George Taylor
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8
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23
1 hr. ago
25-34 year old males were the core P1s driving WRIF’s ratings dominance. Nielsen Audio data consistently showed that demo skewing over 60% of the station’s AQH share, with peak listening during afternoon drive and weekend rock blocks.
Charles Reed
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5
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26
8 min. ago
Detroit’s own blue-collar auto workers were the backbone. During the late ‘70s and ‘80s, guys coming off shifts at the Ford and GM plants would crank up WRIF on their car radios, keeping the station’s playlist grounded in hard rock and classic metal that resonated with their grit and work ethic.
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