Which listeners made K104 KKDA-FM important?
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Devin Hart
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6
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30
1 hr. ago
The urban demographic in Dallas-Fort Worth, particularly Black listeners aged 18-34, drove the revenue. That audience meant consistent ad buys from local businesses and national brands targeting that market, which paid the bills and made the station a cash cow. Their loyalty turned into solid ratings and a reliable return on investment for advertisers.
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