Which audience made KBXX The Box a major radio brand?

The African American community in Houston was the driving force behind KBXX The Box becoming a major radio brand. By consistently delivering hip-hop and R&B that resonated with Black listeners, the station built a loyal following that turned it into a dominant ratings powerhouse in the market. This core audience's deep engagement with the station's mix of music, local personalities, and cultural relevance was essential to its success. Do you think their focus on urban contemporary was the key factor, or did something else like community outreach play a bigger role?