Which audience connected with WOMC’s classic hits programming?

The audience that really latched onto WOMC's classic hits was predominantly older adults, mostly baby boomers and Gen Xers in the Detroit metro area. These were listeners who grew up with the music from the 60s through the 80s, craving that nostalgic, easy-listening vibe that reminded them of their younger years without the loud edge of classic rock or the pop of modern Top 40. It was a solid, loyal crowd that tuned in for the comfort of familiar tunes.

Demographic data from the Detroit market showed WOMC's classic hits format drew a strong core of listeners aged 35 to 54, particularly women who wanted a break from harder rock and younger-skewing pop. The station leaned heavily on soft rock and Motown tracks, which created a reliable morning and midday audience that local advertisers like car dealerships and grocery chains specifically targeted. Did the station ever try to shift that female-heavy balance, or did they double down on it after ratings climbed?