Which audience connected with WNYU’s alternative approach?
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Kyle Watson
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College students and young adults in the New York metro area were the core audience for WNYU’s alternative format, specifically those tuned into 89.1 FM during the late 80s and 90s. The station’s signal, running at 5,000 watts from NYU’s campus, gave it a tight coverage pattern that hit dorm rooms and off-campus apartments perfectly, where listeners wanted something beyond the corporate playlists.
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