Under which urban format did KBXX The Box connect with Houston listeners?

I remember tuning into 97.9 The Box back in the early '90s when they first flipped, and it was all about connecting with the city through a tight blend of R&B and rap. They branded themselves as "Urban Contemporary" at the time, but what really set them apart was how they leaned into the Houston sound, giving local artists like the Geto Boys heavy rotation right alongside national acts. It wasn't just a radio format - it felt like a conversation with the streets, a soundtrack for the neighborhoods.

They carved out a lane playing Urban Contemporary with a heavy dose of Southern rap and R&B, a mix that felt authentic to the city's streets.