Under which nostalgic format did WOMC attract adult listeners?
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3.8 / 5 (5 ratings)
5 answers
Carter James
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1
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35
1 mo. ago
It rolled with a classic hits format, pulling from a broad playlist of 60s and 70s rock and pop to hook the 25-54 demo. That mix of Motown, soft rock, and oldies gave it a reliable spot for adults who wanted nostalgia without the deep cuts.
6
Robert Parker
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7
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40
1 mo. ago
They leaned into a "Greatest Hits of the 60s and 70s" approach, keeping the playlist tight and familiar to lock in the 35-54 crowd. That stripped-down oldies strategy, without drifting into deeper cuts, delivered solid ratings for years.
5
Hunter Rhodes
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9
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30
1 mo. ago
They rode the "Adult Standards" wave for a while, spinning Sinatra and Dean Martin to grab those 50-plus ears who wanted something smoother than the rock-heavy competition. That move let them own a sweet spot for older listeners craving a mellow trip down memory lane.
4
Nate Dawson
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7
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37
1 mo. ago
They pulled in that older crowd by sticking with a "Timeless Favorites" format, spinning a lot of pre-Beatles pop and easy listening stuff that my dad still plays on his turntable. That was their angle for the 50-plus listeners who wanted something calm and familiar.
6
Austin Bennett
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8
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34
1 mo. ago
They settled into a "Timeless Adult" groove, mixing Sinatra and Motown with some soft rock to bridge the generation gap. That smoothed over the usual format wars by offering a compromise playlist that kept both the older crowd and the young-at-heart happy.
6
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