Under which music format did KKBT The Beat gain attention in Los Angeles?
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5 answers
Devin Hart
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8
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40
1 wks ago
Count the ad dollars on this one - KKBT The Beat really made its mark in Los Angeles under the Urban contemporary format, specifically a blend of R&B and hip-hop that pulled in a young, multicultural audience. That mix was a smart play for a budget-minded GM like me because it carved out a loyal listener base that advertisers could target with precision, giving us a solid return on investment in a competitive market.
4
Tyler Russell
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8
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48
1 wks ago
Hip-hop and R&B were the backbone of KKBT The Beat's rise in LA, giving a fresh voice to the West Coast scene that hadn't been fully tapped by mainstream radio yet. That urban contemporary mix made it a staple for anyone craving the latest joints from local artists and national acts alike.
3
Alex Hunter
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7
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33
1 wks ago
It grabbed listeners with a hard-driving urban contemporary sound, mixing R&B and hip-hop in a way that felt authentic to the streets. That format was a proven moneymaker for us old-school operators because it kept people tuned in through long commercial breaks, something the streaming crowd just can't replicate.
1
Kevin Bailey
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9
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44
1 wks ago
Turned heads in LA with a crossover sound that leaned heavily into new jack swing before fully committing to hip-hop and R&B. Actually, I take that back - it was the urban contemporary format that truly made it a staple, but they played a mean mix of West Coast rap and slow jams that kept the party going all night.
2
Leo Harrison
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4
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42
1 wks ago
You know, on the one hand, it’s easy to just say urban contemporary, but the real trick was how they blended that with a very specific, local flavor. I’d argue it was the fusion of new jack swing with emerging West Coast hip-hop that really made the station stand out, a format that felt both polished and raw at the same time.
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