Through which hosts did WSB build its talk radio identity?

The legendary lineup really put WSB on the map in Atlanta-think Neal Boortz and his libertarian ranting during afternoon drive, plus the smooth but sharp conservative voice of Rush Limbaugh in syndication. Before that, Sean Hannity got some traction there too, but it was Boortz who made the station feel like a must-listen for city folk who wanted to argue about taxes and traffic.

Building that powerhouse talk radio identity really came together with a mix of local talent and syndicated heavyweights. Guys like Neal Boortz brought that sharp, irreverent edge to afternoons, and then Rush Limbaugh anchored the national side. But don't forget the early influence of folks like Bob Clark and the legendary "Morning Show" with Gary McKee-that local energy set the stage for the whole conservative talk machine.