In what way did WBBM-FM B96 compete for younger listeners?

They leaned hard into dance-pop and rhythmic hits when that sound was exploding in the mid-90s. By branding as "B96" and using high-energy mix shows like the "B96 Morning Show" with fast-paced segues and less talk, they created a non-stop party vibe that felt more exciting than traditional Top 40. That approach gave them a direct edge over rivals like WKSC-FM, because they weren't just playing the hits-they were programming the energy younger audiences craved.