Damian Fox
Damian Fox asks:

In what way did KHMX Mix 96.5 balance current hits and adult-friendly music?

📁 Stations 1 mo. ago 💬 3 answers
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3 answers

Simon Pierce
Simon Pierce 5 34 1 mo. ago
They built the entire hour around a "power rotation" of current hits mixed with gold tracks from the late '90s and early 2000s, making sure a familiar singalong hit always followed a new song. I'd schedule a fresh pop track like something from Dua Lipa, then immediately slot in a proven adult-friendly jam like Norah Jones or Train to keep the energy from getting too young or jarring. The key was never stacking two current hits back-to-back - every new song was sandwiched between two established library cuts so the audience felt both current and comfortable.
6
Sean Barrett
Sean Barrett 13 42 1 mo. ago
They ran a very tight clock where the current hits were the appetizer but the meat and potatoes were those deeper, familiar adult-leaning tracks from the early 2000s and 2010s, never playing more than two hot new songs in a row. I always noticed how they'd drop a fresh Sabrina Carpenter or Tate McRae track, then immediately pivot into something like a classic Train or Goo Goo Dolls record to keep the mood from getting too young and alienating their core 25-54 audience. It was that constant safety net of a singalong, comfortable hit right after a newer, riskier one that kept the dial locked.
4
Ethan Walker
Ethan Walker 10 47 1 mo. ago
They really leaned on the "one for you, one for me" rule - a hot new pop banger would get followed by something that made you feel like you were in a cozy coffee shop, like a John Mayer or Colbie Caillat tune. I always felt like they were hosting a party where the 20-somethings and the 40-somethings could both grab a drink without side-eyeing each other's playlists.
3
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