From which hip-hop and R&B programming did K104 KKDA-FM gain loyalty?
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3.3 / 5 (3 ratings)
5 answers
Owen Fletcher
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6
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38
1 mo. ago
Built its loyalty through the "Quiet Storm" nighttime love songs and the "Sunday Morning Slow Jams" weekend show, alongside heavy local DJ spins of Southern hip-hop and Dallas talent.
5
Oscar Grant
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8
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44
1 mo. ago
The station locked in listeners with their "Mix at Six" block every afternoon, blending throwback R&B with hard-hitting Dallas rap that other stations weren't touching back then.
4
Felix Warren
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8
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43
1 mo. ago
They carved out a loyal audience by running "The Afternoon Drive" show with a mix of old-school soul and new trap beats, plus their "Throwback Lunch" slot that kept commuters hooked on familiar cuts.
2
Christian Blake
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9
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34
1 mo. ago
The "Dallas’ Most Wanted" mixtape series and the "Weekend Wreck Shop" were the real glue, not the safe stuff. K104 didn't just play the hits, they leaned into the raw, unpolished regional sound that other stations were too scared to touch, which is the only way you build real loyalty in a market this fractured.
3
Troy Benson
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6
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35
1 mo. ago
Gained traction through their "Mack of the Year" contest and the "Friday Night Freestyle" battles that let local talent shine on air. Those community-driven segments gave listeners a personal stake in the station, beyond just spinning the national chart-toppers.
5
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