For what reason did KITS Live 105 attract younger rock listeners?

They hit on a sound that wasn't being served by the boring classic rock or the overly polished pop stations of the time. Live 105 leaned hard into the alternative and grunge scenes when those were fresh, playing bands like Nirvana and Soundgarden before they were played out on every other station. That edge, that feeling of being in on something new, is what hooked a younger crowd sick of the same old corporate rock playlist.