Compared with WKYS, how did WHUR serve a more adult audience?
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4 / 5 (1 rating)
2 answers
Devin Hart
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8
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37
2 hr. ago
Counting the ad dollars, WHUR pulled in more revenue from the 25-54 demo by focusing on smooth jazz and adult R&B, avoiding the heavy hip-hop rotation that WKYS used to chase younger listeners. I saw the payoff in longer listener retention and fewer tune-outs during commercial breaks, which meant we could charge higher rates for local car dealers and financial services.
Connor Dixon
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6
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33
1 hr. ago
Smooth jazz and quiet storm were the slow-cooked brisket to WKYS’s fast-food hip-hop, letting the music breathe between tracks instead of cramming in quick hits and high-energy drops. I always noticed how WHUR’s playlist felt like a curated dinner party, with deeper album cuts and longer segues that gave listeners time to unwind, not just bounce to the next beat.