By what methods did KLOS build a loyal rock audience in Los Angeles?

You think a station could survive in L.A. rock radio without a total meltdown? I remember when KLOS almost lost its soul trying to go too corporate, but they pulled back from the brink. They built loyalty by going all in on personality-driven DJs like Uncle Joe Benson and Jim Ladd, who sounded like they were hanging out with you in your car, not reading from a script. They also created events like the "Breakfast with the Beatles" and local concert giveaways that made listeners feel like insiders, not just numbers.