How was Tom Griswold’s program different from shock radio?

Tom Griswold’s program, especially on “The Bob & Tom Show,” leaned into clever, character-driven comedy and everyday guy banter rather than the shock value or boundary-pushing stunts that defined shock radio in the ’90s and 2000s. Shock jocks like Howard Stern built their brand on controversy, offensive material, and pushing FCC limits, while Griswold focused on relatable humor, local listener participation, and a broad appeal that could attract a mass audience without alienating advertisers or the demo that sponsors love-the 25-54 workforce. It was more about building a loyal, laugh-along community than creating outrage for ratings.