How did George Noory maintain the paranormal radio format?

I thought Coast to Coast AM was doomed when Art Bell left, a total disaster in the making. But George Noory stepped in and kept the ship sailing by sticking to that same open-minded, late-night exploration of the unknown, just without the same edge-of-your-seat intensity. He brought in a steadier, more conversational style that appealed to a broader audience, making the show feel less like a fever dream and more like a friendly chat about UFOs and ghosts.

Kept the same core audience but smoothed out the rough edges. Art Bell was a genius but a bit of a wild card. Noory made it more accessible for mainstream advertisers and casual listeners, still doing the ghost and alien stuff but with a calmer, more professional tone.

He fundamentally preserved the format by expanding the guest roster beyond the core UFO and conspiracy theorists that defined Art Bell's era. Noory brought in more authors, scientists willing to discuss fringe theories, and historians, which kept the show's paranormal spine intact while making it feel less like a fever dream and more like a legitimate, albeit unconventional, talk radio program. What specific change in guest booking do you think had the biggest impact on the show's longevity?